Action Creates Motivation

“Motivation often comes after starting, not before. Action is what leads to motivation. Most people think they lack motivation when what they really lack is clarity. They think they need to feel ready before they act, but in reality, action creates motivation,” says American author James Clear in his book released in 2016.

The observation is evident in Mr. Raje’s journey, which began about 36 years before the book was released.

He wasn’t very enthusiastic about making his career in the engineering field, yet he ended up studying engineering. As, back in the 1970s, Indian youth didn’t have many career options, and even fewer when one came from a middle-class family.

However, once he entered college, he left all the hesitation and disinterest behind. Interestingly, he even tried to revert his college admission, but destiny had other plans, and as a student, he excelled year after year and eventually landed at L&T, Mumbai, to start his career.

It was within the L&T premises that he learned the ropes of business and to think big. It was within the L&T premises, where the early inklings of the endeavour sparked, and it was within the same premises that he thought of his first innovation.

In his memoir, Mr Anil Anant Raje elaborates on his entrepreneurial journey, starting with his early years as an engineer and how life and career unfolded, filled with challenges and delights.

How the grandeur of the company premises intimidated a young middle-class Maharashtrian from the small city of Bhopal.

How the routines disciplined him and how he realized that courage was a skill and learned it.

What deepened his self-confidence and how his seniors, colleagues, and workplace influenced him?

His memoir, Aartech – A Continuing Journey, is an account of courage, determination, challenges, failures, and triumphs. It’s also a pervasive tide of inspiration and life lessons.

The book can be read over and over again, and you’ll find new meanings and learnings each time.

You may also know someone who has had an excellent and inspiring journey that can help aspiring youth navigate through the challenges and obstacles and emerge triumphant.

The one you admire can be from any walk of life, be it art, literature, business, sports, or anything else. Someone has made it big the story must be told for this is also a way to give society back, and express gratitude.

Contact us, and we can explore the possibilities of telling their story to the world.

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